Job Information
Anywhere Real Estate Sr Director Strategic Marketing - US Based Remote in Louisville, Kentucky
Senior Director of Strategic Marketing, Anywhere Integrated Services
About Anywhere Real Estate
Anywhere Real Estate (NYSE: HOUS) is the largest residential real estate company in the U.S., with real estate brands such as Coldwell Banker, Corcoran, Century 21, Better Homes & Gardens Real Estate, ERA, and Sotheby’s Intl Real estate. Our Integrated Services business unit includes Anywhere’s title, mortgage, and insurance offerings.
About the Role
This new, high-profile Sr Director, Strategic Marketing role will be accountable for leading development & execution of the business unit’s marketing strategy. We are seeking a problem solver with passion for sales enablement, strategy development, and finding pragmatic ideas that (really!) work. This leader will have experience working side-by-side with sales leaders and bringing a data-driven approach to B2B/field marketing. This role will report into the SVP, Growth (Head of Marketing) at Anywhere Integrated Services.
Key Responsibilities
Strategy Development: Build and iterate on marketing strategies to drive revenue growth for our title, escrow, and insurance businesses across 30+ states. Partner with sales leaders to monitor market trends and competitor activities to inform priorities.
Team Leadership: Lead develop a small team of marketing professionals to execute on our marketing and sales enablement goals. Foster a culture of data-driven ideation, candid and open collaboration, and accountability.
Thoughtful Execution: Lead the team in delivering on our marketing and sales enablement work. Collaborate with team leaders, Anywhere’s internal marketing agency, external vendors, and other cross-functional teams to ensure we’re doing great work.
Creative Excellence: Elevate our creative, branding, and storytelling to meet the expectations of today’s real estate agent and consumer audience.
Collaborative Prioritization: Work with leaders across the title, insurance, and real estate teams to ensure we are collaboratively prioritizing our marketing roadmap.
Metrics & Feedback Loops. Develop rapid (candid!) qualitative feedback loops with our leadership and sales teams. Develop , track and analyze key performance indicators to measure the success of our strategic marketing initiatives.
Requirements
Minimum 8+ years of applicable marketing, management, & strategy experience.
Experience developing impactful, successful sales enablement and marketing strategies; especially across geographically distributed or field sales teams.
Must be able to work in a matrixed organization and work cooperatively and effectively with several key stakeholders at various levels.
Excels at dissecting competitive dynamics and financial data to inform competitive, resonant positioning and experience bringing successful products to market.
Must be a pro at collaboration – whether it’s for pitching new products to internal teams of writing value props and copy for program engagement initiatives.
Excellent presentation skills; mastery of PowerPoint, Excel, and agile project management tools.
No industry experience required. Experience in financial services, franchising, or small-business focused B2B sales a plus.
Anywhere Integrated Services is a driving force in the title and settlement services industry. Anywhere Integrated Services is national in scope, but each of its companies are locally staffed, with a wealth of experience in settlement services. We operate in 49 states as well as the District of Columbia, and provide closing services in all 50. Anywhere Integrated Services is a subsidiary of Anywhere Real Estate. Anywhere Real Estate is a publicly traded company and a global provider of real estate services. It franchises and owns several of the industry's leading real estate brands and brokerages.
Anywhere Integrated Services’ Family of Companies operate more than 40 distinct company and brand names throughout the United States such as Title One (ID), Sunbelt Title (FL), Equity Title (CA), Texas American Title Company (TX), Market Street Settlement Group (NH/ME), Mid-Atlantic Settlement (MD), Burnet Title (MN / IL / WI) and U.S. Title (MO).
Anywhere Real Estate Inc. (http://www.anywhere.re/) (NYSE: HOUS) is moving real estate to what's next. Home to some of the most recognized brands in real estate Better Homes and Gardens® Real Estate (https://www.bhgre.com/) , Century 21® (https://www.century21.com/) , Coldwell Banker® (https://www.coldwellbanker.com/) , Coldwell Banker Commercial® (https://www.cbcworldwide.com/) , Corcoran® (https://www.corcoran.com/) , ERA® (https://www.era.com/) , and Sotheby's International Realty® (https://www.sothebysrealty.com/eng) , we fulfill our purpose to empower everyone's next move through our leading integrated services, which include franchise, brokerage, relocation, and title and settlement businesses, as well as mortgage and title insurance underwriter minority owned joint ventures. Anywhere supports nearly 1 million home sale transactions annually and our portfolio of industry-leading brands turns houses into homes in more than 118 countries and territories across the world.
At Anywhere, we are empowering everyone’s next move – your career included. What differentiates us is our scale, expertise, network, and unique business model that positions us as a trusted advisor throughout every stage of the real estate transaction. We pursue talent – strategic thinkers who are eager to always find a better way, relentlessly focus on talent, obsess about growth, and achieve exceptional results. We value our people-first culture, which thrives on empowerment, innovation, and cross-company collaboration as we keep moving the world forward, together. Read more about our company culture and values in our annual Impact Report (https://anywhere.re/wp-content/uploads/2025/03/2024-Impact-Report.pdf) .
We are proud of our award-winning culture and are consistently recognized as an employer of choice by various organizations including:
Great Place to Work
Forbes World's Best Employers
Newsweek World's Most Trustworthy Companies
Ethisphere World's Most Ethical Companies
EEO Statement: EOE including disability/veteran.